I take inspiration from real people and then build the strategies, teams and products to go after lurking opportunities. Based in Singapore, building better for APAC and the world.
"Great products are shaped by good data, refined intuition and vision you can't automate away."
Hi, I'm Sin. I work at the intersection of research, strategy, design and leadership; aka the place where the messy human stuff meets the decisions that actually ship.
The most interesting challenges on my mind right now aren't just about creating great products. They're about how we evolve the way we work with AI — and how dissolving the right functional lines could free people and supercharge the expertise already in the room.
As for me, I build with data, intuition, and vision. Data tells us what happened. Intuition carries what AI doesn't know yet: the lived context, the cultural texture, the taste that experience brings. Vision is direction. And direction is still ours to give — for now. 😉
Identified buying and selling behaviour in Facebook Groups as an untapped platform opportunity. Research insight that became a product used by 2B+ people globally.
0→1 · ethnography · RITELed UX strategy to capture new ad revenue from E-Commerce, Travel, Autos, Finance, Entertainment. Scaled ML-powered vertical solutions that fit the industries and their customers.
strategy · ML · scaleTeam discovered Live Commerce and enabled new ways to drive revenue by doubling down on natural behavior across Southeast Asia where creators and businesses connect over live videos.
APAC · commerce · 0→1Started as a company hackathon win. Built the founding concept, onboarding and tooling for Meta's AI Business Agent — now a flagship product helping millions of businesses chat at scale.
AI-native · 0→1 · hackathon → productRedesigned eBay's charitable giving platform. Research-led and codesigned with nonprofits, buyers and sellers.
UX research · redesign
