SINLEE LOH
UX RESEARCHER

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    © 2014 by Sin Lee Loh.
    All rights reserved.

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      Here are some of the projects I have worked on.

      Mercedes-Benz USA​

      Browsing for a car isn't a smooth ride.​

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      This project explores and exposes the usability issues inherent in the website of Mercedes-Benz USA. I conducted a detailed analysis against known usability heuristics including suggestions for improvement.   ​

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      • ​Heuristic evaluation​
      • Contextual inquiry

      Waiter.com

      An unappetizing interface frustrates users.

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      In-person usability testing protocols challenged users to complete tasks based on common use cases for the website. As part of a holistic piece of research, my team measured effectiveness, efficiency and satisfaction through an analysis of split-screen video footage of users.

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      • Usability testing
      • Task-based and goal-based analysis
      • User Interviews
      • Microsoft Expression Studio 3
      SJSU Events App

      eBay GivingWorks​

      Want to make a difference? It should be easy!

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      The GivingWorks team wanted a research project completed in 11 weeks to prepare for a redesign of their main web page. I developed a multi-phase research strategy for this project. ​

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      • Novel participatory design methods
      • Usability testing of semi-functional prototypes
      • User interviews
      • Online surveys
      • Morae Manager
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      SJSU Events App

      Redesigning a key feature of an app

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      A collaborative project with students from Software Engineering allowed my team to evaluate and redesign an app, complete with a high-fidelity, fully interactive prototype.

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      • Expert evaluation methods
      • Usability testing & user evaluations
      • Card sorting
      • Storyboarding
      • Prototyping
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      Academic Research

      Projects of a more theoretical nature.​

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      I've been involved in a number of research projects, both as a primary investigator or as an assistant to other researchers.   ​

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      • ​Statistics & Data Analysis
      • Grant writing
      • APA-style research writing