

Cross-cultural research shouldn't be an afterthought
We sometimes take for granted that usability and behavior are universal, and fail to consider how vastly different cultural expectations and experiences of users can affect how they approach an interface. As researchers, we are tasked with being as neutral as possible, but there are inevitably hidden biases we hold that are sometimes unknown to us until we are face-to-face with an alternative reality. My favorite example of an unknown hidden bias is from my experience doing r